- New incentives in the IONITY App rewarding drivers with free charging credit for charging to 80% or during off-peak hours
- Helping reduce waiting times and improve charger availability through more efficient charging behaviour
- Part of a series of IONITY initiatives designed to make electric travel even more convenient
London, 08 July 2026 – Just in time for the summer travel season, IONITY is introducing new incentives for efficient charging that make electric road trips even more convenient. Drivers receive kWh credits when ending a charging session at 80% state of charge or when charging during selected off-peak hours. By encouraging more efficient charging behaviour, IONITY supports shorter waiting times during periods of high demand and greater charger availability for everyone on the road.
Fast Lane Reward: Why 80% Pays Off
With the Fast Lane Reward, IONITY rewards drivers who end their charging session at 80% state of charge. For most journeys, 80% is more than enough to comfortably reach the next destination or charging stop, while charging speeds decrease significantly beyond this point. For many electric vehicles, charging from 80% to 100% takes almost as long as charging from 10% to 80%. Leaving earlier saves valuable time, frees up the charger sooner for other drivers and consequently helps reduce waiting times at busy locations. Regularly charging to 80% can also help preserve battery health over the long term.
The Fast Lane Reward is available for charging sessions at IONITY charging stations across Europe that start between 9:00 am and 5:00 pm. Drivers who have enabled the "80% Charged" notification in the IONITY App receive a push notification once their charging session reaches 80% state of charge. If the vehicle is disconnected before reaching 85% state of charge, a credit of 5 kWh is automatically added to their account.
Off-Peak Reward: Rewarding Charging Outside Peak Hours
IONITY also rewards charging during off-peak hours. Customers charging between 10:00 pm and 6:00 am receive a 5 kWh credit. This can help shift charging demand away from peak periods and improve charger availability when demand is highest.
Both rewards require a minimum charging volume of 40 kWh per charging session. Earned free kWh can be viewed in the app under "Credits & Rewards" and are automatically applied to the next charging session.
"During the busy summer travel season, we want to offer our customers the best possible travel experience," says Andreas Atkins, Country Manager UK&I at IONITY. "Through the right incentives, we want to strengthen awareness of efficient charging behaviour. Smarter charging saves time, improves charger availability and makes travelling more relaxed for everyone."
The new incentives are available for IONITY customers in the IONITY App from today. IONITY will continue to introduce and evolve incentives beyond the summer months. Individual incentives may vary by market and availability, and some may only be offered for a limited period of time.
About IONITY
IONITY builds and operates Europe’s leading ultra-rapid charging network for electric vehicles, open to all EV brands. The company delivers true high-power charging – up to 600 kW today and even faster tomorrow – cutting charging times down to the length of a coffee break. More than 6,000 charging points in 24 European countries enable reliable and easy charging along highways and increasingly in cities. The IONITY network is powered by 100% renewable energy, supporting the transition toward more sustainable electric mobility.
IONITY designs its products around the lifestyle of EV drivers – intuitive and practical, for boundless mobility and a cleaner future.
Founded in 2017, IONITY is a joint venture of BMW Group, Ford, Hyundai, Kia, Mercedes-Benz, Volkswagen Group (including Audi and Porsche), and BlackRock’s Climate Infrastructure Platform.
Press contact
Leila Sarshar
press@ionity.eu

