Performance in motion: PAS Racing and IONITY announce new European partnership

• The new partnership brings together shared values of speed, sustainability, and performance lifestyle – on and off the road.
• PAS Racing to travel across Europe in a fully electric BMW i5 Touring, powered by IONITY’s ultra-fast charging network.
• Integration across European gravel races, including the UCI Gravel World Championship, jerseys and speedsuits, and behind-the-scenes content.
• Kick-off at The Traka in Girona, blending long-distance EV travel with high-endurance gravel racing.
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Girona, Spain, May 1, 2025 – IONITY, Europe’s leading ultra-fast charging network for electric vehicles, is proud to announce a multi-year partnership with PAS Racing, the elite gravel cycling team founded by Pas Normal Studios, the Copenhagen-based brand of contemporary, technical cycling apparel. This strategic collaboration merges the worlds of high-performance cycling and the future of mobility.

The partnership officially launches at The Traka in Girona (May 1–4), one of Europe’s most prestigious gravel races, where PAS Racing is aiming for top finishes in both the 200km and 360km gravel races. At its core, the partnership is about redefining performance - on the road and in the race - through speed, technicality, sustainability, and precision-built experiences.

“Whether it’s a finish line or a charging stop, both are part of a journey that’s about more than motion - it’s about the experience. Charging an EV anywhere in Europe should be seamless and fast - that’s what IONITY delivers. Together with PAS Racing and Pas Normal Studios, we share a commitment to speed, design, and new ways of moving through Europe – smart and sustainable”, says Felix Sold, Head of Marketing, Brand & Communications at IONITY.

For the 2025 racing season, PAS Racing will hit the road in a fully electric BMW i5 Touring, outfitted for cycling travel and powered by IONITY’s ultra-fast charging network across Europe. With more than 5,000 ultra-fast charging points across 24 countries, the team can focus on its performance while travelling sustainably and fast. This only marks the beginning as we are already exploring adding more EVs to a fleet of Pas Normal Studios’ supporting races and Destination Everywhere events.

“Our team is built on pushing boundaries - geographically, athletically, and creatively,” says Lars Moss, Global Partnerships Manager at Pas Normal Studios. “IONITY doesn’t just support that mission – they enhance it. This collaboration is about more than travel; it’s about redefining what modern racing culture can look like.”

This collaboration goes beyond the road and gravel tracks. It comes to life in experiences, film and creative storytelling. IONITY branding will be integrated onto the athletes’ speed suits, jerseys and team vehicles, while a collaborative editorial journey sets out into movement, mindset, and modern mobility – seen through the lens of PAS Racing and IONITY.

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About Pas Normal Studios

Pas Normal Studios is a Copenhagen-based brand of contemporary, technical cycling clothing. The concept of Pas Normal Studios is to create technically perfect apparel, combined with visionary aesthetics. Through innovative designs, brand collaborations, and sourcing of new production methods. Pas Normal Studios strives to bring out collections that define modern cycling in a different context.

The brand honours the great traditions of cycling, but is above all committed to the patterns and colours that define state of the art fashion today. The uncompromising attention to detail and hand-made, sustainable quality is paired with an inspired take on today’s look and feel. Pas Normal Studios produces high-end clothing with textiles and methods at the same level as demanded by professional riders – but at the same time, all styles are created for long-term usage and durability.

Based in Scandinavia, but with a specific international element, Pas Normal Studios can now be found globally at retailers and online: www.pasnormalstudios.com.